Best Buy Canada and HP Bring Canadian Fashionistas the World’s First Digital Clutch
Special edition HP Mini designed by renowned fashion designer Vivienne Tam
Toronto – Digital divas rejoice! Best Buy Canada and HP today announce the retail launch of the HP Mini 1000 Vivienne Tam Edition. Designed with the fashion-conscious consumer in mind, this digital clutch represents the first partnership between a computer company and a world-renowned 
fashion designer to personalize a product for the fashion-forward, trend-setting digital diva.
“The HP Mini Vivienne Tam Edition is the ultimate tech accessory for fashion-conscious consumers,” said Loveena Chera, director of marketing, Best Buy Canada. “Integrating the latest in fashion and technology, we are pleased to partner with HP on this 
initiative as they understand the increasing demand we see from our customers for electronics that reflect personal style and design, as well as functionality and portability.”
According to Forrester Research, “Laptops are now judged heavily on their aesthetic characteristics, which reflect the tastes and values of their owners. Netbooks, like mobile phones, are even stronger fashion accessories – they fit in any bag or purse and can be carried around nearly 24/7. HP explicitly taps into this trend with high-end designs by designers like Vivienne Tam.” “Netbooks Are The Third PC Form Factor”, Forrester Research, January 2009.
The peony flower design represents a unique blend of Asian and Western cultures, antiquity 
with modern style, technology and fashion. It was inspired by the peony flower as it is one of the most beautiful flowers in the world. It exudes femininity, the tranquil feeling of nature, and the most vibrant yet subtle pink and purple color palettes. It has inspired a fluid and harmonious balance for Tam’s Spring 2009 collection.
“Vivienne Tam has reinterpreted traditional Chinese art into a global fashion trend,” said Satjiv Chahil, senior vice president of Worldwide Marketing, Personal Systems Group, HP. “With her Spring 2009 collection, Tam helped HP take the personal computer from a necessity to a lifestyle and fashion ‘must have.'”
The top of the notebook is vibrant red and bursting with peony flowers. The peony design continues inside the notebook and under the keypad, with the Chinese character for double happiness on the “Enter” key. This mini companion PC also features a complementary embroidered silk storage sleeve to keep the exterior protected while being carried as a clutch.
The HP Mini 1000 Vivienne Tam Edition is part of HP’s new mini PC portfolio and offers the features and performance that customers have come to expect from HP. It features a 10.1″ diagonal BrightView Infinity display, weighs only 2.45 lbs and is powered by an Intel(R) Atom(TM) Processor N270. It comes with a 60 GB Hard Disk Drive, Microsoft(R) Windows(R) XP Home Basic and is ENERGYSTAR(R) qualified.
This special edition companion PC is available now in Best Buy stores and online at BestBuy.ca for $799.99. For a limited time your purchase at Best Buy stores also includes a matching Vivienne Tam mouse and the notebook also comes with as a design-matching protective sleeve for the fashionista on the go.
