Vancouver-based Multi-Channel Network BroadbandTV has announced a strategic partnership with top YouTube talent management company Atomic Partners, which is based in New York City. The exclusive deal brings together the scale and reach of the leading MCN with deep talent management expertise from the New York agency. The partnership brings a number of premium channels to BroadbandTV’s growing MCN network, including: KYR SP33DY, Woodysgamertag and Videogames.
Regarding the partnership, BroadbandTV Founder & CEO, Shahrzad Rafati comments, “Since inception we’ve focused on building a solid, scalable and high growth business. It’s a strategy that has served us well. We’re now bolstering our growth with a number of market leading services to ensure that our partners remain as successful as possible.”
Co-founder and Managing Partner Lars Feely, Atomic Partners, comments: “We’ve always had great respect for BroadbandTV and we’re looking forward to working more closely together. Our partners benefit from the technological expertise of the network and large BroadbandTV partners can work more closely with us to take their channel to the next level.”
The new talent management offering adds to the existing suite of BroadbandTV services that help partners become more successful, including: partner services, creative and promotion services, ad sales and its leading technology platform. BroadbandTV now boasts more than 12,000 channel partners, over 70 full time staff and closed an initial funding round of $36 million from European entertainment and broadcasting network RTL Group in June 2013.