Qwyrk Media Inc. has announced the launch of a new app that lets users personalize email and social media messages with music, movie quotes and sound effects. Available throughout North America, Qwyrk is an innovative application for audio “social self-expression” that allows users to add up to 24 seconds of a song, movie clip or sound effect to an email, Facebook post or tweet. Drawing from some of the world’s top record labels, movie studios and sound effect libraries, Qwyrk provides access to millions of licensed audio tracks which can be edited to complement just about any digital message, and sent or shared to make friends laugh, cry or smile.
“Communication and entertainment have become one, ” said Qwyrk CEO Jonathan Otis. “Apps like Instagram, Vine and Snapchat re-defined social messaging by introducing new ways to make digital communication more fun, engaging and entertaining. Qwyrk is going to re-define the social audio space by providing quality audio content that can be personalized and shared with anyone, anytime to suit any occasion or theme.”
Qwyrk is free to download and supported by advertising. The iOs version is currently available in the Apple App store, with Android and desktop versions to be introduced in the early fall. The app must be downloaded to send a Qwyrk, but not to receive one. Any full-length track that is shared on Qwyrk can be purchased through major online retailers of entertainment content.
“People have a basic need to be understood and Qwyrk offers a way to satisfy that need beyond emoticons and ‘LOL’s,” noted Qwyrk Partner, Doug Checkeris. “We’re excited by its potential. Qwyrk provides an amazing range of content—from Katy Perry to Cole Porter and Billy Madison to Jaws along with lots of fun sound effects. During pre-launch testing, users were enthusiastic about the app’s features. Participating music labels have also embraced Qwyrk and are planning to use it to promote some of their top artists.”
Qwyrk for iOS key features include:
- Music – search music by artist, album or title
- Movies – search by actor or title
- Sound effects – search by keyword (e.g., clapping, barking, burping)
- Browse entire library – search for Qwick Qwyrks by mood or theme (e.g., happy, humorous, birthday, friendship, gross) to get pre-cut audio clips
- Customize – select up to 24 seconds of any audio clip
- Send private Qwyrks – using email or the Qwyrk app
- Send/Share public Qwyrks – to friends/followers on Facebook, Twitter or Qwyrk
Qwyrk Media is currently in sponsorship negotiations with a variety of market-leading U.S. and Canadian brands and advertisers to reach what is projected to be, an enthusiastic and highly engaged digital audience. The initial focus will be on North America with international expansion planned in 2014.