Reloaded Interactive, one of the World’s largest in-game ad companies, has announced the launch of a dynamic in-game advertising network that is capable of delivering real-time ads within AAA game titles for console, mobile, and PC platforms. The new network utilizes Reloaded’s ad servers and technology to display advertisements to gamers playing with an active internet connection. Reloaded plans to be the first ever in-game advertising network to support dynamic delivery into select eighth generation game consoles by the end of 2013.
The Reloaded network arrives at a time when the industry needs it most – as there hasn’t been an active dynamic in-game advertising network since Double Fusion and IGA Worldwide ceased their services in early 2012. Despite the unoccupied market, there continues to be a growing demand from advertisers and media buyers to utilize video games as a digital advertising channel.
From an advertising standpoint, the Reloaded network will boast the following specs and capabilities:
- Frequency capping
- Ad scheduling
- Detailed impression reporting
- CPM price model (cost per one-thousand impressions)
Reloaded is proud to be one of the first dynamic in-game advertising networks to heavily support animated and in-game video ads in various placements throughout many of its participating games. In addition to the video placements, Reloaded will also be supporting the traditional in-game advertising assets that take the form of plain image ads on billboards or posters situated throughout virtual 3D game environments.
“While operating as an in-game ad agency these past two years, we’ve been fortunate enough to witness first-hand, the success and failures of other dynamic networks before us,” says Jordan L. Howard, the 23 year old Founder and CEO. “Based on this, we’ve developed a unique in-game advertising network business model that will ensure sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic in-game advertising, and to ensure its longevity as a digital advertising channel.”
Game developers and publishers can join the Reloaded network by integrating an SDK (Software Development Kit). The SDK includes an easy to follow, step-by-step guide for developers to sync-up their games to the Reloaded ad servers. Reloaded encourages developers and publishers to reach out and request an SDK by visiting their website.