EA Sports™ is proud to announce a partnership with the five-time player of the year, Gareth Bale. One of the Barclays Premier League’s most accomplished talents and winner of the 2012-2013 PFA Young Player of the Year, PFA Players’ Player of the Year and the FWA Footballer of the Year (Barlcays POY 2012/13) (PFA Players POY 2010/11), Bale will make his debut on the cover of FIFA 14 in the UK, Ireland and Middle East, alongside Barcelona and Argentina superstar Lionel Messi.
“We’re delighted to be working with Gareth Bale,” said Dan Holman, Head of UK Product Marketing EA Sports. “He’s a natural goal scorer and is a perfect fit for FIFA 14’s new Pure Shot feature that allows for numerous new exhilarating and rewarding ways to score. Renowned for his outstanding game-winning goals last season, we’ve worked closely with the EA Sports team in Vancouver to motion-capture and 3D head scan Gareth so he will be even more authentic than ever in FIFA 14.”
“To be on the front cover is a massive honour,” added Bale. “When you look at the calibre of players that have been on there in the past they are legends of the game, so for me to be here now is a dream come true.”
The partnership will see Bale become an EA Sports Football ambassador for the 2013/14 season. He will become the cornerstone of marketing and advertising campaigns in the UK and Ireland, featuring on packaging and utilized in other media activities. The Spurs winger will appear on the cover of FIFA 14 on the Xbox 360® with Kinect™ and the PlayStation®3 with PlayStation Move support.
UK customers can pre-order the exclusive limited edition copy of the game with 24 FIFA Ultimate Team Premium Gold Packs and a host of other bonus content (see below), but only if you order before 1st August 2013.
FIFA 14 GAME Exclusive Limited Edition contains:
- 24 FIFA Ultimate Team Premium Gold Packs
- Steelbook Case
- EA Sports Football Club Unlockables:
- Three brand new goal celebrations
- Wide selection of historic club kits
- Five Pro Boosts
- Adidas bundle – two pairs of boots, two balls and the Adidas All-Star team