Corus Entertainment’s Nelvana Enterprises and U.S. toy company The Bridge Direct are teaming up for the launch of Pinkie Cooper and the Jet Set Pets™. This summer will see the launch of the Pinkie Cooper toy line, a unique range of dolls and accessories -fashion dolls with a canine twist. In support of the toy launch, Nelvana will develop and create all Pinkie Cooper digital content including original webisodes, a new Pinkie Cooper website, several apps and all social media marketing for the launch. Nelvana will also oversee the consumer product merchandising and marketing plans associated with the brand going forward.
Beginning in July 2013, Nelvana will roll out seven three-minute webisodes to be seen on the Pinkie Cooper website and a dedicated YouTube channel. Up to four Pinkie Cooper apps are also slated to launch this year. The toy line from The Bridge Direct will launch shortly after in August, and will feature nine-inch Pinkie Cooper dolls that include aspects of fashion play, hair play, travel and pet collectibles.
“We’re thrilled to be partnering on Pinkie Cooper with The Bridge Direct, one of North America’s hottest new toycos,” said Andrew Kerr, Head of Consumer Products, The Americas and Australasia. “We love how original and innovative Pinkie Cooper is, and we’re excited to bring all of Nelvana’s content production and consumer product expertise to bear to get the brand launched in 2013, and ensure its long term global success.”
“We are delighted to have Nelvana as our partner on the Pinkie Cooper brand,” said Jay Foreman, President and CEO, The Bridge Direct. “Their track record for creating children’s entertainment content is second to none. They clearly recognize the power of toy brands to connect with kids and that a unique program like Pinkie Cooper has incredible breakout potential.”
The brand centers around Pinkie Cooper and her best friends Ginger and Pepper, who turn their fascination with fashion into intriguing international adventures. Pinkie, Pepper and Ginger travel the world reporting on red carpet events for Pinkie’s fashion web channel, as well as creating new designs, music and fashion statements along the way.