MonkeyMedia Software, a Vancouver-based provider of complete catering solutions for multi-unit restaurant operators, has announced its second Catering Institute Industry Affiliation partner, Primary Color, an award-winning graphic communications company with locations in Los Angeles, Orange County, and Atlanta.
Primary Color has become catering certified through the Industry Affiliation Program as part of MonkeyMedia Software’s Catering Institute, which officially launched in March. This partnership allows Primary Color to work with MonkeyMedia Software’s clients to better understand their catering needs, and provide printing and marketing solutions for their catering and off-premise programs.
“We at Primary Color are very pleased to form a strategic alliance with MonkeyMedia Software’s Catering Institute,” said Paul Wartman, Senior Vice President. “We look forward to working with multi-unit restaurant operators, franchisors, and restaurateurs to help them enhance their brand while growing sales.”
The Industry Affiliation Program is designed specifically for industry partners looking to become certified in The Five Pillars of Restaurant Catering:
2. Centralized Services
3. Sales and Marketing
Throughout the certification process, Primary Color participated in training classes, worked through education manuals, and was given opportunities for ongoing assessment. Primary Color is now a recognized Industry Affiliate and is able to work in partnership with MonkeyMedia Software when it comes to client catering programs.
“With Primary Color as our second Industry Affiliate Partner we continue to enhance the mission of our Catering Institute,” said Erle Dardick, CEO of MonkeyMedia Software and Founder of the Catering Institute. “It is our goal to provide a strategic catering perspective to multi-unit restaurant operators and by having affiliate partners such as Primary Color we can better help those operators get catering and grow sales.”
MonkeyMedia Software launched its MMS Catering Institute™, in March 2013, as an education and certification institute for restaurants and vendors implementing, or improving, catering and off-premise operations. The MMS Catering Institute™ ensures that executive, management, leadership, and all other team members are focused on the common goal of ensuring their catering and off-premise programs are a success and maintain scalability for future growth. All of MonkeyMedia Software’s strategy and education services are now offered by the Catering Institute.