Secure digital media management company Yangaroo Inc. has announced a multi-year, comprehensive partnership with New-York based USA Studios, a leading provider of postproduction and distribution services for brands and agencies. As a result of the partnership, Yangaroo and USA will jointly sell and market their services – Yangaroo’s leading digital distribution technology and USA’s full spectrum of capabilities – to drive growth and revenue. At the same time, Yangaroo and USA will benefit by being integrated into each other’s workflows and that of their customers as well as from opportunities for collaborative, customer-centric product development.
Existing and new customers of USA Studios will benefit from Yangaroo Advertising. Powered by the company’s patented Digital Media Distribution System (DMDS) platform, it is a Web-based and hardware-free service that enables senders to deliver high-quality ads and videos to broadcasters around the globe. It includes the industry’s first fully-automated traffic management system called “Reporter”, which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, providing a significant competitive advantage.
USA, whose clients include Microsoft, TAG Worldwide, Jaguar, Land Rover, Priceline, Calvin Klein, Disney, Ubisoft, Diageo Brands, My Traffic Department, Grey Goose, Overstock.com, Ancestry.com, and Mattel, among many others, will continue to provide its industry-leading post-production services – video editing, closed captioning, on-air tracking, direct response versioning, adaptation for online and multimedia services – and Yangaroo will gain access to USA’s infrastructure, including customer support personnel as well as office space in New York.
“We’re excited to enter into this long-term relationship with USA Studios,” said Gary Moss, President and CEO of Yangaroo. “It allows both companies to coordinate growth strategies, leverage each other’s operational strengths, and continue to develop industry-leading products.”
“We see this relationship as a natural and important progression for our advertising services business. We have built a solid reputation over the past quarter century providing a broad array of services to the advertising industry and digital distribution has become an increasingly important segment of those services. We feel the time is right for us to strategically align ourselves with a specific digital distribution platform rather than acting as a network agnostic reseller. With that in mind Yangaroo Advertising was the clear choice,” said Roger Khan, President of USA Studios. “Yangaroo’s state of the art digital delivery will provide for the seamless integration of high-quality HD and SD video delivery into our existing production workflows. It also allows us previously unheard of flexibility in the way we offer digital distribution services to our existing and future clients.”
“We look forward to the Yangaroo and USA Studios’ teams working together from New York,” said Karen Dealy, Yangaroo President of Advertising Operations. “We have needed a New York presence for our Advertising Division and I can’t think of a better partner. We can now offer our current and future clients a full slate of services which we expect will help grow our business at a much quicker rate.”