IAB Canada has announced the second in a series of reports, compiled by two respected, longstanding IAB Canada Member companies, addressing Competitive Online Advertising Trends in Canada. Prepared by comScore and Kantar Media, in partnership with IAB Canada, these reports are fueled by the two companies’ extensive Canadian paid display advertising tracking databases. The two new reports consist of 2012 year-end top-lines of key display advertising trends for several leading categories.
“This is a great initiative that shows how IAB Canada and its members aim to help marketers understand and operate within the online competitive environment,” said Steve Rosenblum, Research Director at IAB Canada.
Kantar Media – Financial Services Canada IAB Report provides a deep analysis of digital spending trends in the massive financial services category for 2012, including year-over-year growth overall and by key industry segments, including consumer banking, credit cards, investment/retirement, insurance and lending. Market share is also provided by segment and across several site types. The report then ranks top advertisers for financial services overall and for the three largest financial segments, and includes assessments of creative messaging strategies for each segment.
The comScore – 2012 Digital Advertising Highlights report focuses on seasonal digital ad trends and demographic exposure to display ad impressions during 2012, for the three product categories of automotive, consumer packaged goods and financial services. The automotive and CPG category highlights also include total impression trends for 2012 and 2011, accompanied by product/advertiser/brand rankings (as applicable) and creative ad examples. The report concludes with a timely update on social media advertising volume, comparing second half 2012 to second half 2011, for digital as a whole and the three product categories.