The world’s largest touring exhibition on the evolution of video games makes its first Canadian appearance at the Ontario Science Centre. With more than 150 playable games, Game On 2.0 charts key game developments from 1962 to the present day; from the very first commercial coin-operated pinball game to the latest in virtual reality, multi-player experiences and 3D video games. This new exhibition runs from March 9 to September 2, 2013 and is free with general admission.
Game On 2.0 offers an in-depth and hands-on exploration of video game history and culture from the video game hubs of North America, Europe, and Asia. In addition to more than 150 playable games, visitors will learn about game design, development and production, multiplayer games, online gaming, handheld devices and new game technologies. There are sections in Game On 2.0 that focus on original concept and character art as well as films that have either influenced or been influenced by computer games.
“Video games have changed the way we think, learn and play” said Ontario Science Centre CEO Lesley Lewis. “They have evolved from a leisure activity focused on youth to an activity that engages people of all ages for purposes of education, mental stimulation or simply fun. This immersive exhibition gives visitors a powerful perspective on the past, present and future of video games.”
The Entertainment Software Association of Canada reports that 58% of Canadians aged six and older play some form of video game, which is no surprise as the industry delivers $1.7 billion into the Canadian economy through 16,000 direct jobs (Source: Secor Consulting Group’s “Canada’s Entertainment Software Industry in 2011”, a study commissioned by the Entertainment Software Association of Canada (ESAC); and “ESAC Essential Facts 2012”). Some of the biggest blockbusters in the industry are made in Canada. Assassin’s Creed and FIFA 13 were both developed in Canada. Video games are becoming part of the family social structure, with a U.S. survey finding that 40% of parents play video games with their children on a weekly basis. Young women are changing the digital space; 49% of teen girls in Canada now play video games several times a week. A majority of parents say video games are a positive part of their child’s life: 66% of parents said that they believe video game play provides mental stimulation or education, and 61% said they believe game play helps the family spend time together (Source: IpsosMediaCT’s “2012 Essential Facts About the Computer and Video Game Industry” commissioned by the U.S. Entertainment Software Association.)
“The phenomenon of video games continues to grow in popularity, with Ontario being the hub of this thriving creative sector industry,” said Michael Chan, Minister of Tourism, Culture and Sport. “By exploring this prevalent part of our culture, the Ontario Science Centre’s Game On 2.0 exhibition will have widespread appeal for visitors of all ages. Our government is delighted to assist the centre in bringing this exhibition to Canada.”
The Government of Ontario supports a growing interactive digital media industry through its agency, the Ontario Media Development Corporation. More information is available at www.omdc.on.ca.
Game On 2.0 is an exhibition organized and toured by the Barbican Centre which is owned and funded by the City of London Corporation. The exhibition is being presented by triOS College and is financially assisted by the Ontario Cultural Attractions Fund, a program of the Government of Ontario through the Ministry of Tourism, Culture and Sport, administered by the Ontario Cultural Attractions Fund Corporation. The Toronto Star is the Media Partner. Program support is being provided by AMD Canada.
Tickets for general admission may be purchased now online or by calling 416-696-1000.