For its upcoming edition, C2-Montreal, in collaboration with Sid Lee, is launching a global collaborative crowdsourcing experiment Boot Camp that will challenge thousands of creative and entrepreneurs from around the world to raise awareness and create a movement to support one of Sir Richard’s favourite causes: ending the war on drugs. The best ideas developed throughout the eighty-day process will be presented to Sir Richard himself and the 2,000 plus international delegates present at the 2013 C2-MTL international commerce and creativity conference on Thursday May 23. The Young Glory competition’s winners, business leaders from around the world, C2-MTL ambassadors, Sid Lee’s 600 employees and all delegates attending C2-MTL will be invited to develop ideas around the cause. Eva Van Den Bulcke, associate creative director and partner at Sid Lee, will judge and curate the ideas shared throughout the process.
“We are deeply honoured that Sir Richard has accepted to let us pilot this global experiment to help raise awareness and create a movement around one of his favourite causes”, mentioned Philippe Meunier, Chief creative officer and co-founder of Sid Lee. “Eva’s credentials are perfectly suited for this initiative and Sid Lee’s 600 employees from our offices in Montreal, Amsterdam, Paris, Toronto and New York are all eager to get involved”, he added.
“C2-MTL pushes the limits of what is expected of an international business conference. By connecting the best people and the best ideas – from seasoned professionals to young innovative minds, I can’t wait to see what we can come up with together”, declared Benoit Berthiaume, CEO at C2-MTL.
The crowdsourcing experiment Boot Camp will happen in four steps:
- First, young creatives from around the world will be invited to submit ideas through the Young Glory platform by the end of March 2013. Eva Van Den Bulcke will then select the best ideas in the students and young professionals categories. The two winning teams will be invited to present and share the ideas with Sir Richard at C2-MTL.
- Second, C2 -MTL ambassadors and Sid Lee’s senior executives will conduct a series of workshops with business leaders around the world to get their perspective on the cause.
- Third, the 600 plus Sid Lee employees from Montreal, Amsterdam, Paris, Toronto and New York will be tasked to help Richard Branson’s cause by creating a movement from around the world. The best idea will be shared and presented at C2-MTL.
- Fourth, during C2-MTL, 2000 plus forward thinkers and game changers from over 30 countries and 30 industries will develop their own ideas and contribute to the conversation through a series of workshops, interacting with the Sid Lee team and winners from previous rounds. The teams will then present the best concepts on C2-MTL’s main stage, where Sir Richard will comment on their ideas and will discuss the future of the cause as well as his own journey as a philanthropist, entrepreneur and seasoned risk-taker.