Shaw Media announced an industry leading partnership with CIBC for HGTV Canada’s Income Property. Hosted by Scott McGillivray, Income Propertyhas attracted enormous attention across the country over its first six seasons, and with its recent expansion to a full hour, the hit show is poised to build on its already impressive audience.
The partnership agreement includes strategic in-show integrations; personal appearances and speaking engagements with Scott at CIBC events, in branch promotions, digital and social integrations and more.
“With three equal partners, this goes far beyond any sponsorship deal to date,” said Errol Da-Re, Senior Vice President, Sales for Shaw Media. “We’ll be working closely with CIBC along with Scott and his team on this innovative approach to merge our assets and connect with Canadians like never before. We will be reaching consumers in multiple areas – from their living rooms to their local CIBC branch.”
“CIBC is very excited to be working with trusted Canadian real estate and home renovation expert and host of HGTV’s Income Property, Scott McGillivray. Working together we can help our clients who want to better equip themselves with financial know-how prior to buying or renovating their home,” said Veni Iozzo, CIBC’s Senior Vice-President, Marketing and Strategy.”
The all-new season of Income Property premieres this Thursday at 9pm ET/PT on HGTV Canada, which reveals McGillivray as a triple threat expert in real estate, renovation and finance. He’ll guide couples through the full costs and benefits of income property ownership in order to make their financial dreams a reality – from buying the house, building the suite and finally banking the rental cheques.