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  • DMTI Spatial Uses Cornerstone Data to Leverage Location In Driving Marketing Effectiveness

24th January 2013

DMTI Spatial Uses Cornerstone Data to Leverage Location In Driving Marketing Effectiveness

dmti spatialDMTI Spatial Inc. (DMTI), a Markham-based provider of Location Intelligence solutions, has released the latest version of Location Hub Portal, formerly known as Location Hub Address Assure. This version was developed to help marketers leverage their location-based information to execute more effective campaigns and increase their conversion rates while relying on a single online solution instead of multiple products. Through an agreement with Cornerstone Group of Companies, DMTI customers are now able to access Cornerstone data to obtain the names and phone numbers associated with the addresses they possess from within Location Hub Portal. Merging DMTI’s ability to ensure address accuracy, eliminate duplication and infill missing data with Cornerstone’s contact information allows Location HubPortal users to uncover new opportunity and improve their return on investment.

Location Hub Portal is a SaaS-based service that validates and corrects Canadian addresses for complete accuracy. It also assigns geographic coordinates to allow addresses to be placed on a map with high precision. The service reviews and compares users’ uploaded proprietary address data against DMTI’s comprehensive national database. On the whole, Location Hub Portal allows businesses to gain better insight into their current and potential customers for strategic decision making, saving organizations time and money while increasing revenue.

“We are pleased to be a part of DMTI’s improved Location Hub Portal service and believe it will help organizations run more effective marketing campaigns,” commented Stuart Young, Cornerstone’s Vice President, Data Products. “We expect that the combination of accurate and verified address data with comprehensive contact information will increase ROI and give DMTI’s customers an advantage over their competition.”

According to DMTI VP and General Manager Phil Kaszuba, “Building an effective and targeted marketing campaign has never been easier. In addition to ensuring the quality and precision of their addresses, this evolutionary advancement allows customers to obtain contact information at the same time without having to rely on multiple sources. The addition of Cornerstone data is another key piece that makes Location Hub Portal Canada’s best and most comprehensive solution for leveraging address information to improve business success. This is a huge win for both DMTI and our customers.”

This entry was posted on Thursday, January 24th, 2013 at 10:30 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    2:32 am on January 24th, 2013

    .@DMTI_Spatial Uses Cornerstone Data to Leverage Location In Driving Marketing Effectiveness http://t.co/6AEGsyLG

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