Last evening at the Save BC Film townhall meeting held at North Shore Studios, the Motion Picture Production Industry Association of BC (MPPIA) officially announced We Create BC – an initiative to showcase and celebrate BC’s creative industries, kicking off with BC’s film and television production industry. Last fall Vancouver’s videogame sector held a townhall meeting hosted by DigiBC to discuss the challenges it is facing. I want to delve a bit deeper into several points that have been raised over the past few days, but as the research and communication is going to take some time, in the meantime, here’s your introduction to We Create BC.
Under the banner We Create BC, the motion picture production community is invited to tell its story – to identify the jobs, people, investment, and the economic , social and cultural contribution of the BC production industry.
“We believe it’s time for British Columbia to celebrate our vibrant creative economy that together represents $4 billion in GDP and more that 85,000 jobs,” says MPPIA Chair Peter Leitch. “With more than three decades of industry building in British Columbia, our motion picture production sector is a major contributor to BC’s creative economy, so we’d like to get the ball rolling. Thousands of British Columbians are invested in this industry’s success and we want to tell that story through We Create BC – it is ours to be proud of and to build upon for future generations.”
The intent of We Create BC is to communicate the true value of BC’s motion picture production industry and its contribution to BC’s broader spectrum of creative industries. It is also to inspire understanding, pride and ownership of BC’s motion picture industry within the province’s vibrant creative economy.
We Create BC will roll out first across social media on Facebook and Twitter #wecreatebc, followed by additional media platforms and special events as the We Create BC community and its story builds. We Create BC is led by MPPIA, a member-based, non-profit society established in April 2002 to grow, diversify and promote a competitive and sustainable motion picture production industry in British Columbia