Secure digital media management company Yangaroo Inc. and the Latin Recording Academy®have entered into a multi-year agreement to digitize the process of Latin Grammy Awards submissions and provide its international membership the ability to listen to music considered for the world’s premier Latin music award.
A web-based digital solution, Yangaroo Awards, which is powered by Yangaroo’s Digital Media Distribution System (DMDS) platform, is an end-to-end solution that instantly and securely connects artists, judges, event organizers, and auditors. It streamlines every element of award show management, including nominations, committee review, voting, results tabulation, and auditing.
Yangaroo Awards has quickly emerged as the industry standard for awards shows voting in North America, being employed similarly by The Recording Academy®; — Grammy Awards, The MTV Video Music Awards (VMAs), The MTV Movie Awards, BET Awards, The Academy of Country Music Awards, and The JUNO Awards, among many others.
The first of its kind, the partnership will connect the U.S. and the international Latino music community as they submit product for Latin Grammy consideration. Through a secure digital system Yangaroo Awards will be utilized by the voting membership to stream online nominated music. Product that is under consideration will first be digitally submitted, then it will be securely distributed to the voting members of The Latin Recording Academy in the U.S. and throughout 35 countries around the world.
“The Latin Recording Academy is pleased to partner with industry leader Yangaroo for the opportunity to deploy its cutting-edge technology for the Latin Grammy Awards,” said Gabriel Abaroa President/CEO of The Latin Recording Academy. “We are confident that our members, internationally based, will find this digital technology helpful and efficient as they go through the awards process.”
“The Latin Grammy Awards are one of the world’s preeminent awards shows and we’re honored that they have chosen the Yangaroo Awards solution,” said Cliff Hunt, Vice Chairman and COO, Yangaroo Inc. “The Latin music community is large, vibrant, and growing, and we look forward to a long and successful partnership.”
Broadcast on the Univision Network and reaching more than 100 countries, the Latin Grammy Awards is one of the network’s most-watched live events, annually ranking as its highest-rated special. The 12th Annual Latin Grammy Awards telecast was watched by 11.1 million viewers in the U.S. who tuned in to all or part of the live three-hour program. It also generated more than 25 million impressions on Twitter throughout the evening.