Canadian consumers are set to break online shopping records this holiday season, with more than half electing to click-and-ship over standing in long line ups at check-out counters. A new Angus Reid survey commissioned by Federal Express Canada Ltd. (FedEx Express Canada), a subsidiary of FedEx Corp., reveals that 55 per cent of Canadian holiday shoppers will turn to e-commerce this holiday season to take advantage of advanced online shopping technology and fast shipping. Last year, approximately 45% of Canadians were expected to shop online, according to Deloitte’s Consumers Spending with Restraint, 2011 Holiday Outlook Survey.
The survey revealed a number of interesting findings including:
- Consumers in Alberta (70%), British Columbia (67%), and Atlantic Canada (63%) are the most likely among Canadians to shop online this coming holiday season. Consumers in Saskatchewan (38%), Quebec (43%), and Manitoba (44%) are less likely to choose e-commerce, but even in those provinces approximately four-in-ten consumers will shop online this holiday season.
- Men (57%) are slightly more likely than women (53%) to shop online.
- Most consumers aged 18 to 34 (73%) will shop online this holiday season, compared to more than half (58%) of survey respondents aged 35-54 (58%) and just over a third of those aged 55 and (36%).
- The survey found a strong correlation between income and online holiday shopping intentions, with 75% of respondents who earn over $100,000 expected to shop online for the holidays, compared to 60% of Canadians who earn $50,000 to $99,999 and 45% of respondents earning less than $50,000.
“With the availability of most major retailers now online and with fast, reliable shipping solutions like FedEx, more and more Canadians are choosing to browse, shop online and ship this holiday season,” said Brie Carere, vice president of marketing, customer experience, and corporate communications for FedEx Express Canada. “The holiday season is busy, and a lot of us will leave our shopping to the last moment when stores are overcrowded, so online shopping and fast shipping helps take the hassle out that hectic end-of-year rush.”
The FedEx survey too place from October 10th to October 11th 2012, when an online survey was conducted among 1,000 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error – which measures sampling variability-is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.