DHX Media Ltd. has signed a wide range of broadcast and licensing deals for its preschool hit property Caillou, underscoring the brand’s enduring popularity with kids and their parents across North America. Following the recent announcement of a fourth season sale to PBS Kids, DHX has executed licensing agreements across toy, storage containers, health and beauty and puzzle game categories as well as a deal which will see fans able to create their own personalized video invitations.
DHX has signed ID Toys as US and multi-territory master toy licensee to roll out licensed articles plush, figured dolls, plastic vehicles, play sets, Jack in the Box, puzzles, art and craft activities, molded cases and stickers, now found at Toys R Us US and Canada , while Komar Kids will be bringing sleepwear to market and Karmin International has been appointed US licensee for Caillou Color a Puzzle, Four in One Progressive Puzzle, 40 pc Puzzle, Talking Floor Puzzle, 2 sided Bilingual floors Puzzle products.
Licensee Percy3D, a video platform that encourages people to create their own personalized video moment using the latest 3D visual effects and multimedia technologies, has come on board taking worldwide digital party invitation rights to Caillou in a three-year deal which spearheads the brand’s entry into the immersive technology. DHX has also renewed its agreement with Buy Seasons for Caillou party goods which can be matched to the personalized video invitation experience for a complete party theme.
In Canada growth continues with the addition of licensees to the roster; leading health and beauty company Centura Brands Inc as licensee for shampoo, bubble bath, soaps, body wash, lip balms and poufs while Garel Sales Agencies Inc. will launch Caillou-branded storage containers of all shapes and sizes. Also in Canada, Daytime Entertainment has been awarded the license for Caillou Meet and Greet Costumes.
In addition to airing on PBS Kids’ 24-hour preschool television channel, Sprout® also picked up the ever popular preschool classic Caillou’s Holiday Movie which sees the eponymous character doing big boy activities such as helping Daddy shovel snow and making holiday presents.
Aimed at kids aged 2-5, Caillou is a proven and trusted hit clocking up twelve years on PBS Kids, and sold to over 100 countries worldwide including the US (PBS and Sprout), Canada (Treehouse & TFO), Germany (Super RTL), Turkey (Samanyolu) and Spain (RTVE)