1st October 2012

AOL Launches Project Devil 2

AOL CanadaAOL Canada has announced the launch of Project Devil 2, the next phase of AOL’s continued focus on innovation in premium branded display. Project Devil, launched in the U.S. in September 2010 at Advertising Week, and in Canada in April 2011, was AOL’s foray into revolutionizing premium display on the Web. After two years of advertiser input across categories including Entertainment, Retail, CPG, Finance, and Travel, AOL has added to its portfolio of premium ad units. The new 300×1050 has two applications within the unit, allowing the brand marketer to utilize a larger high-definition brand asset in the top module to drive a more enhanced experience for consumers. A smaller 300×600 unit features one large application. AOL has also added support for additional IAB Rising Stars display ad units such as the Filmstrip and Billboard to its diverse portfolio. The announcement was made at Advertising Week 2012 taking place in New York City, October 1-5, 2012. Read the rest of this entry »

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