HootSuite has announced Command Centre, which is designed to help organizations get the most value from their social media management. The HootSuite Command Centre is an offering that will let companies, especially large enterprises, command and control all of their social activity. Command Centre gives social media teams the ability to monitor, measure and react to all online activity in real-time. Think of it as the “Situation Room” of a company, or if you prefer, as the command bridge of a company’s USS Enterprise.
The benefits of using Command Centre give your team the ability to:
- Drive internal and external visibility for your company’s social initiatives.
- Activate and coordinate company-wide social resources and activities.
- Provide real-time, actionable data for informed decision-making, to optimize performance.
- Mobilize team members through a suite of apps for iOS, Android and BlackBerry devices.
“All the features that make the HootSuite dashboard an invaluable tool for businesses will now be given a throne in the hearts of these same companies; a hub where every social interaction can be seen, studied and spread,” says Ryan Holmes, CEO of HootSuite. “HootSuite continues to develop and acquire tools to support the growing needs of today’s social businesses who take advantage of the opportunities for return of investment through proper engagement with social.”
HootSuite Command Centre is designed for organizations looking to scale their use of social. Command Centre provides the infrastructure needed to take your social activity to the next level, to monitor and measure the effectiveness of your company’s social strategies. It centralizes and streamlines the management of all social activities from one central hub, driving social engagement and amplification inside and outside your organization.
Command Centre Activities include:
- Crisis Management
- Campaign and Event Execution
- Executive Reporting
- Community Engagement
- Market Research
HootSuite Social Media Command Centre will be available to HootSuite Enterprise clients; interested parties can sign up to be notified when Command Centre launches.