MaxHire Solutions President Peter Blitz today announced the outstanding growth and success of a unique and innovative approach to Customer Relationship Management (CRM). Blitz is leading the way by leveraging a social media CRM philosophy and directly connecting with his customers through MaxHire’s LinkedIn discussion group.
The software company began down the path of social CRM in fall 2012 with MaxHire’s ‘Get Connected’ blog and the LinkedIn community. And according to a recent IBM CEO C-suite study, social media is currently the least utilized of all customer interaction methods, but CEOs predict it will push past websites, call centers and channel partners, and become the second most popular way to engage with customers over the next five years, after face-to-face. The results are clear as MaxHire’s blog continues to receive steady traffic and there are now over 2,500 members in the LinkedIn community. LinkedIn followers are growing at a rate of 96% each week. Participation is thriving and members have started 345 new discussions and shared over 1000 comments. It’s an ideal platform for MaxHire to not only connect with the customers, but also help the customers connect with each other to form a community. Mr. Blitz drives the discussion groups, communicates with users, gets feedback about the product, and shares ideas about the future of the company.
“Our LinkedIn discussion group, as well as the blog, have allowed me to directly collaborate with our customers and gain valuable insights. By using social media as a knowledge platform, I can assure future MaxHire features meet our clients’ business needs,” said Blitz, who is also MaxHire’s Product Manager. “The communication is now timely, relevant and tailored for each customer.”
Blitz is part of a movement of CEOs who are seeking a better understanding of individual customer needs and improved responsiveness. He dedicates one-hour minimum each day to participating in the MaxHire Recruiting and Staffing Software Community on LinkedIn. By reading, reviewing and personally responding to suggestions, question and recommendations he has developed a relationship that is rare for any CEO to have with their customers. Blitz recognizes social media’s real value as a source for insights and collaboration. The open community approach and intense involvement of the CEO and Product Manager have been the driving factor for the community’s growth and success.