Livewire Mobile, a Massachusetts-based one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies and consumers, has partnered with emerging Canadian operator Public Mobile to introduce the country’s first truly unlimited music service.
Called Siren, the new music plan will be introduced as part of two competitively priced flat-rate plans available on all Public Mobile’s new Android handsets. Users will be able to download as many songs and albums as they want through the pre-loaded Android application, built and powered by Livewire Mobile.
This new service gives Public Mobile’s customers access to millions of tracks and includes content from the world’s biggest music stars on major labels as well as global and local independents. The flat-rate plans that include the Siren music service come with introductory monthly pricing of C$40 and C$47 a month, bundling the unlimited music service in with talk, text, data and other features.
“Digital music is one of the most in-demand services on all new devices and Public Mobile was quick to recognize the opportunity of bundling it in with rate plans to attract new customers,” said Matthew Stecker, CEO of Livewire Mobile. “This product has the full and enthusiastic backing of the biggest music labels, as it makes their products easily available through Siren. They have been totally behind Siren since its inception. This service is attracting a lot of interest from other carrier customers around the world. We are actively working with our music label partners to deliver this service to other markets and customers.”
“It has been a huge undertaking but Livewire helped make it happen,” added Alek Krstajic, CEO of Public Mobile. “They have done a great job hosting all the back end systems and servers that work with the Android Smartphone and applications, as well as Public Mobile’s systems and the record labels’ music libraries. Going forward Livewire’s music expertise and experience will help keep Siren fresh, current and fun.”
Public Mobile operates a low-cost pre-paid service in and around Toronto and Montreal. It entered the Canadian Mobile market after buying spectrum in 2008.