Technology moves fast in the 21st century. Just as hotel marketers began designing Smartphone-optimized web sites, technology threw them another curveball – the tablet. With people connecting on the go, anywhere, anytime, through multiple mobile devices it is clear we are heading into a “post-PC” world.
69% of iPad users surveyed have used their tablet for researching and planning travel, and of those who used their tablet for shopping, 47% used the device to book a hotel, according to Greystripe: Smartphone and Tablet Travel Insights, September 2011.
For consumers, browsing on a tablet isn’t the same as browsing on a computer or a smartphone – screen sizes and platforms differ and navigation methods vary. Many websites are compatible with tablets meaning they “fit” on the screen, but this doesn’t mean they are optimized for tablets.
To help hoteliers ensure their websites are fully optimized to give tablet users the best experience, VFM Leonardo has officially launched the VPowered Tablet Website. Included with VFM Leonardo’s VBrochure Ultra Premium merchandising system, the VPowered Tablet Website makes it easy to create a multi-media driven hotel website optimized for the growing number of travel shoppers using tablets.
The VPowered Mobile Tablet Website allows hotels to:
- Showcase media – images, virtual tours, video – and let tablet users easily explore the hotel
- Create fluid movement through the website using touchscreen gestures like swiping, tapping and so on
- Enable bookings through tablets by linking directly to chosen mobile booking engine
- Promote special offers and motivate consumers to book directly
- Keep content current using a web-based media manager to make real-time updates
The VPowered Tablet Hotel Website was designed with the consumer in mind, giving them a fully optimized experience when researching, planning and booking travel. Experience the VPowered Tablet Hotel Website by visiting The Georgian Terrace from a tablet.
“The line between mobile and desktop is blurring and tablet usage is increasing exponentially. Hotels that keep up with these advancements and invest in optimizing their websites for tablet will lead the pack. The VPowered Tablet Website helps hotels succeed in the “post-PC” world by making it easier for them to meet travelers’ demands,” said Paolo Boni, CEO, VFM Leonardo.
Hotels looking to add the new VPowered Tablet Hotel Website can learn more here or contact VFM Leonardo. VBrochure Ultra Premium customers can contact their Customer Success Representative directly.