Village Gamer

Dublin’s Research and Markets has announced the addition of the “Video Games in Canada” report to their list of publications. The Video Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth.

Retail sales of video games in Canada experienced a slowdown in 2009 and in 2010. Although the economic environment played a role in tighter budgets and lower spending, other factors also affected demand in retail, such as growing preference for online games and increased rate of games downloaded from the internet. Subsequently, in 2010 retail sales of video games suffered decline in Canada.

The Video Games In Canada report identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

A PDF version of this report is available for $870.87 Canadian dollars (675.00 Euros).

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Table of Contents:

Video Games in Canada – Euromonitor International
August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Activision Blizzard Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 1 Activision Blizzard Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Activision Blizzard Inc: Competitive Position 2010
Nintendo of Canada Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 3 Nintendo of Canada Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Nintendo of Canada Ltd: Competitive Position 2010
Executive Summary
Post-recession Recovery Does Not Translate Into Strong Gains
Tweens Remain in the Spotlight But Demographic Shifts May Force the Change
Multinationals Dominate Landscape
Internet and Discount Retailers Spur Competition for Customer Traffic
Positive Growth Ahead
Key Trends and Developments
Licensing An Important Marketing Tool To Grow Sales
Online Gaming A Challenge and Opportunity
Tax Incentives in Canada Encourage Video Games Industry Growth
Environmental Awareness Is on the Agenda
Demographic Changes Shape Demand
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Source
Summary 5 Research Sources