Vancouver’s market-leading social media management system HootSuite has expanded its LinkedIn beta to all HootSuite users, and will be offering comprehensive support to LinkedIn Company Pages. With more than 160 million professionals signed up to use LinkedIn, Company Pages are powerful ways for business professionals to connect with companies of interest, receive the latest updates and industry news, research product and service offerings, and learn more about available job opportunities.
Currently, 79 of Fortune 100 companies leverage the HootSuite dashboard, enabling them to monitor, engage and seamlessly collaborate. LinkedIn Company Pages have quickly become a must manage social channel for businesses, and integrating these pages gives HootSuite one of the largest developments for a third-party LinkedIn integration on a social media platform.
Benefits to Integrating LinkedIn Company Pages within HootSuite
As a charter member of the LinkedIn Certified Developer Program, HootSuite continues to build functionality with LinkedIn’s channels. Prior to this announcement, access to maintain LinkedIn Company Pages had been restricted to HootSuite’s Enterprise clients, as part of a beta program. However, with HootSuite experiencing such rapid growth, the team is keen to bring new integration functionalities, like LinkedIn Company Pages, to their entire user base.
“We’re always looking for new ways to streamline communication across the entire organization and are building a solution to achieve this vision.” says Ryan Holmes, CEO of HootSuite. “By extending the beta integration of LinkedIn Company Pages to our entire user base, we open up even more ways for brand managers to tell their company story, engage brand followers, and drive word of mouth marketing at a mass scale — all this without having to leave our dashboard.”
“Businesses use LinkedIn Company Pages to share relevant news and important insights which directly address the interests and curiosities of professionals using LinkedIn,” says Mike Grishaver, Senior Product Manager for Company Pages at LinkedIn. “With 2 million LinkedIn Company Pages in place, this new integration will be especially useful for social media and community managers whose responsibility it is to oversee public company social media profiles.”
Users interested in HootSuite’s LinkedIn integration are encouraged to apply for access. They will be able to authenticate their LinkedIn account within the HootSuite dashboard, and will be presented with a full list of LinkedIn Profiles, Groups and Company Pages they manage. Users will be able to add any of these accounts to their HootSuite dashboard streams.