TransGaming Inc. has announced that the Toronto-based multiplatform deployer of interactive entertainment has signed an agreement with a leading IPTV solution provider. Under the terms of the agreement, the solution provider has licensed the rights to develop a series of GameTree™ TV based video games for distribution starting with a major North American IPTV service operator.
“This agreement represents an expansion of TransGaming’s reach into the North American market. We currently distribute games to two of the continent’s top 10 operators and we are thrilled to be adding more through this agreement,” commented Vikas Gupta, CEO & President of TransGaming. “The US service provider market recognizes the important role video games play in retaining existing customers as well as attracting new subscribers. Operators are now adopting new technologies that deliver enhanced experiences to the television. This IPTV solution provider is on the leading edge of creating these next-generation experiences. The adoption wave of new technologies and enhanced entertainment experiences has commenced and we anticipate a higher level of activity in the latter half of 2012 as we continue to work closely with IPTV solution partners and operators around the world to deepen the commercialization of GameTree TV.”