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  • MEGA Brands And Activision Announce Worldwide Licensing Partnership

30th May 2012

MEGA Brands And Activision Announce Worldwide Licensing Partnership

Mega BrandsMEGA Brands Inc. and Activision Publishing, Inc. have entered into a multi-year, global licensing partnership to develop MEGA Bloks & MEGA Puzzles toys and puzzles inspired by Skylanders Giants™, the sequel to the #1 new kids videogame IP of 2011 – Skylanders Spyro’s Adventure™.

The phenomenally successful Skylanders Spyro’s Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading videogame consoles. Starting this fall, Mega Bloks will take MEGA BRANDS INC. - Mega Bloks Skylanders Giantsthis adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new and highly anticipated Skylanders Giants video game.

“We are thrilled to partner with Activision on the hottest property in the kids space” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We look forward to bringing the endless creative play possibilities of MEGA Bloks together with our innovative line of MEGA Puzzles to the world of Skylanders Giants.”

“We’re excited to collaborate with the creative talent at MEGA Brands on this new line of MEGA Bloks and MEGA Puzzles,” said Ashley Maidy, Head of Global Licensing and Partnerships at Activision Publishing.  “One of the magical things about Skylanders Spyro’s Adventure and Skylanders Giants is how they inspire kid’s imaginations and we look forward to giving them new ways to create exciting adventures and unique play experiences.”

This entry was posted on Wednesday, May 30th, 2012 at 7:54 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    9:55 am on May 30th, 2012

    .@MEGABrands And Activision Announce Worldwide Licensing Partnership http://t.co/Mmqz7O1A

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