Rogers Business Solutions has announced the availability of SIP Trunking, a new IP-based voice solution designed to complement its fibre-based internet and WAN connectivity services. SIP Trunking uses Internet Protocol (IP) to provide businesses with an alternative to traditional voice network signaling, delivering a cost-effective solution to enterprises seeking scalable voice services.
SIP Trunking offers a reliable method to connect business Private Branch Exchange (PBX) systems to the public phone network using a customer’s pre-existing private data network. Essentially, the technology allows an office PBX system and the voice services they control to become an extension of the IP data network.
By merging voice services with the business data network, an SIP Trunking solution can adjust to capacity requirements by dynamically allocating bandwidth as needed to support voice and/or data needs during peak hours.
“Companies wishing to add capacity to their business phone networks traditionally purchase a minimum quantity of dedicated lines or “trunks”, in many cases forcing them to pay for more capacity than required,” said Terry Canning, SVP, Rogers Business Solutions. “SIP Trunking allows business operators to reduce these costs by purchasing smaller quantities and sharing access across multiple sites. Not only can companies “right-size” their voice solutions using SIP Trunking, they also benefit by avoiding delays in turning up more lines as additional physical installations are not required with the SIP Trunking service.”
In addition to offering standard voice features typically required by businesses, SIP Trunking also serves as a foundation for future investments in video, mobile and productivity applications. As emerging technologies reach the Canadian business market, SIP users benefit from the technology’s inherent flexibility in supporting new IP-based services.
Rogers Business Solutions is well positioned to meet this demand with a robust national fibre network providing a variety of leading edge voice and data services for Canadian businesses.
Rogers Business Solutions (RBS), a division of Rogers Communications, provides Canadian enterprises with network connectivity to support a range of voice and data applications. Rogers Business Solutions operates its own transcontinental network with a one hundred per cent digital fibre optic backbone and strategic interconnect points to the United States and overseas for seamless, cross-border and international coverage. With an extensive customer base including commercial, government and financial enterprises, RBS offers scalable business communications services backed by a team of industry leading technical experts.