BroadbandTV, one of the largest online video aggregators in Canada, has announced the launch of a social video fundraiser that will solicit global support for a local cause. VISO, BroadbandTV’s consumer channel, has put a call out to its network of 5,000 video creators from around the world to tell the story of Mission Possible, a local charity that helps residents in one of Canada’s poorest postal codes find jobs.
The winning entry will be featured on VISO Give, BroadbandTV’s non-profit channel, which uses a unique “Watch and Give” model to donate 100 percent of its collected ad revenues from cause-based videos back to its partnered charities. This means the more views the video gets, the more money Mission Possible will receive, even after the contest is over.
“It used to be if you felt passionate about a cause you would reach out to your family, friends and immediate community for support,” said Shahrzad Rafati, founder and CEO of BroadbandTV, parent company of the VISO network. “Now, we have the tools to summon the entire world not only to care about your cause, but to transform compassion into monetary donations simply by watching videos online.”
VISO paid millions of dollars to its network of video creators last year. Rafati said VISO partnered with Mission Possible for its first social fundraiser because the charity’s mandate to create meaningful employment aligns with VISO’s own.
“Poverty and homelessness aren’t isolated to one zip code,” said Jenn Dagg, director of Communications and Development for Mission Possible. “We’re very excited for this opportunity to have our story shared with a global audience and to communicate the importance of restoring dignity through meaningful job creation across the world.”