Sargas Capital‘s portfolio company Kontexto, a high growth leader in real time data collection and analysis for media organizations, has announced the launch of version 2.0 of publishflow™, a real time content analytics service trusted by digital media publishers around the world.
Publishflow™ 1.0 was released to global media brands in late 2010 and largely focuses on providing real time audience metrics and trends to web editors and content creators operating high traffic editorial websites. The version 2.0 upgrade fuses all the same valuable live audience data with live competitor, topic and social trending data to deliver the first complete real time content analytics service for digital media publishers.
After over a year working with best of breed international media brands, it became apparent that digital media publishers are seeking to move beyond just using traditional website analytics services to better understand their online editorial and monetization efforts.
The next step in order to remain relevant and competitive depends on collecting and analyzing vast amounts of off site data that can be coupled with on site data. Publishflow is built to make this happen effortlessly and cost effectively for digital media publishers.
“We are very pleased with the pace of innovation as well as the keen focus on monetizing products and services from the Kontexto development and marketing team. Innovation with revenue focus is a key factor to long-term success and credibility in this very competitive market. We look forward to Publishflow™ producing solid revenue streams as well as maintaining its position as market leader,” stated Sargas CEO, Jonathan Dariyanani.