IAB Canada has announced the formation of a new Western Regional Council to support both IAB Canada Members, and the overall marketing community in the provinces of British Columbia, Alberta and Saskatchewan. The Council, which will be lead by new Regional Director, Trevor Carr, CEO, Noise Digital, will begin seeking candidates for the Council in April 2012, and start its planning shortly after that.
As is the case now, overall strategy and major initiatives for IAB Canada will continue to be developed by IAB Canada’s Board of Directors under direction from IAB Canada’s Member-companies within national Councils which include Publisher, Agency, Mobile, Research and Emerging Platforms; as well as national Committees which include Social Media, Video, Ad Networks/Exchanges, RTB, Search and Ad Ops.
The focus of IAB Canada’s new Western Regional Council will be driving awareness of the importance of Digital within Western marketers’ toolkits, and also of the deep Digital expertise possessed by Western-based IAB Canada Members. This will be done through the development of formal and informal educational and networking events; and the highlighting of Western Regional research, case studies and whitepapers that show how tactics including Display, Video, Search, Social, Mobile, Gaming, Data and Analytics can be successfully applied to regional marketing and advertising programs.
“Western Canada has always been an important part of the total Canadian marketing and advertising ecosystem, but has reached an important inflection point in the Digital arena in the last few years, as reflected by both the long-standing vigor of Online Publishers including Bell Media, BlackPress, Postmedia, QMI Sales, Rogers and Shaw Media, as well as more recent allocation of resources to the area by companies including Casale Media, Yahoo! and Facebook,” says Paula Gignac, President, IAB Canada. “The West is also home to a host of both large and small and tremendously innovative Agencies, plus digitally-savvy Advertisers including Futureshop, Best Buy, Nintendo, EA, Sasktel and Telus.
“It’s exciting to get IAB Canada’s Western Regional Council into full launch mode and benefitting from the closer collaboration and numerous services that IAB Canada provides, including learning from within IAB’s global network,” says Trevor Carr, CEO, Noise Digital. “We also look forward to working with Colleges and Universities across the three provinces, including UBC, Simon Fraser University, Emily Carr and BCIT and the new Centre for Digital Media which they have formed, as we build the next generation of Western Regional talent.”