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  • iSIGN Media to Exhibit Interactive Mobile And Location-Aware Ad Technology at ad:tech

30th March 2012

iSIGN Media to Exhibit Interactive Mobile And Location-Aware Ad Technology at ad:tech

isign mediaiSIGN Media Solutions Inc., a Canadian provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, will demonstrate its latest interactive mobile and location-aware advertising technology at the San Francisco ad:tech Digital Marketing Conference next week, April 3rd and 4th.

The Company’s technology is connecting with and engaging consumers through their own mobile devices, in virtually anyplace and at any time, while collecting valuable data and metrics for advertisers to optimize campaigns and make advertising spend accountable.

To say that mobile phones are everywhere and go anywhere is an understatement. Rather, they’ve become almost ubiquitous:

• Adoption rates for standard phones have soared, reaching 95% in some markets, with US smartphone adoption reaching as high as 46% and rapidly climbing.

• As an “always on” technology, mobile’s value to the advertising world has never been greater and it’s already driving a seismic shift in the way consumers receive advertisements, access information and even purchase products and ultimately, how they connect with a brand.

• Mobile advertising spend is expected to grow 50% or more in the next few years.

• Data reveals that more personalized campaigns are having a profound impact on the US retail market. So much so, that eMarketer predicts m-commerce sales will grow another 73% in 2012 to $11.6 billion, up from $6.7 billion in 2011.

Whether in-store, within-proximity to a retail location or even while consumers are “on the go” and in transit, iSIGN’s “smart” mobile advertising technology (almost) achieves the impossible – reaching a mass audience with targeted and consumer-specific messages and offers, in real-time. While consumers embrace these mobile advertising messages, promotional offers, daily deals and redeemable coupons, advertisers are provided with the kind of vital feedback they crave to craft the most accurate and focused picture of consumers yet. And the more consumers respond and accept offers or messages, the “smarter” iSIGN’s technology becomes. So much so that the Digital Screen Media Association recently named iSIGN’s Smart Antenna as a winner of the DSA Industry Excellence Awards for the “Best Retail Deployment – Mobile”.

“For Ad planners and media buyers, attracting customers, helping them make their interactions immediate, seamless and privacy conscious, with instant access to that shopper data is really the name of the game,” said Alex Romanov, iSIGN Media’s Chief Executive Officer. “With this new technology solution we will help advertisers realize their full potential of data collection, helping them better understand their customers, launch more customizable campaigns and ultimately maximize sales.”

While consumers can easily ignore a static stand alone call to action, location aware mobile advertising is more engaging, less intrusive and doesn’t require a check-in process. iSIGN is taking this one step further, enabling consumers to receive mobile promotions even where internet access may not be available – no longer restricting advertisements to a point of sale environment.

iSIGN will demonstrate the future of mobile technology and advertising’s “mobile” potential, solidifying how brands can benefit from an effective content delivery vehicle combined with real-time data capturing solutions ad:tech in San Francisco, April 3rd and 4th in the Mobile Marketing Zone.

To arrange an interview with iSIGN about data and metrics management or to learn more about the latest interactive mobile advertising solutions, please contact Vanessa Horwell, vanessa@thinkinkpr.com or 305.749.5342 x 232 in the US, or Danielle Mason, dmason@thinkinkpr.com or 416.628.6570 in Canada.

This entry was posted on Friday, March 30th, 2012 at 11:17 am and is filed under Business News, Events, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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