Online multimedia distribution platform SendtoNews.com has announced the launch of a Video service offering that enables advertisers access to its fast-growing sports video packaging and distribution service to both traditional and online news outlets.
“We’ve taken a new approach to sports content advertising. We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale” states SendtoNews’ CEO Greg Bobolo.
“Using in-video branding, we provide major advertisers access to millions of traditional broadcast and online viewer impressions. A media buy on SendtoNews provides ‘PVR-proof’ brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print, and radio web properties,” continues Bobolo.
SendtoNews’ Video Ad Network service will give brands the opportunity to make annual or seasonal buys for sports content on SendtoNews destined for specific local markets. A corporate logo will be embedded in all content and advertisers will pay monthly for the reach delivered, paying only when the video is downloaded by media and broadcast or posted online.
Sports advertising represents one of the fastest growing segments of a $485 billion global advertising market. Spending on sports marketing and advertising by the top 50 North American companies was up 27% last year, and global sports spending is projected to increase from $114 billion in 2009 to $133 billion by 2013.