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  • eValue Efficiency Calculator Identifies Highest And Lowest Performers Among Global Brand Social Media Accounts

21st March 2012

eValue Efficiency Calculator Identifies Highest And Lowest Performers Among Global Brand Social Media Accounts

parta dialogueSocial Campaign Optimization and Social Learning experts Parta Dialogue have announced their results from a social media performance analysis of over 5000 global brands using their patent-pending eValue™ Efficiency Calculator.
Results at a Glance:

Top Facebook Performers: Fox News, Mercedes Benz France, Los Angeles Times
Top Twitter Performers: The Globe and Mail, Sears, Ask American Express
Top Youtube Performers: Mercedes Benz USA, Pizza Hut, Redbull
Lowest  Facebook Performers: Pepsi, Toys ”R” Us, Tommy Hilfiger
Lowest Twitter Performers: Home Depot Deals, Amazon.com Deals, Wynn Las Vegas
Lowest Youtube Performers: Toyota USA, Blackberry France, Stride Chewing Gum

The eValue™ Efficiency Calculator is a software as a service tool designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. The Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of over 5000 global brands and ranks all resulting performance figures on a percentile scale.

The Efficiency Calculator is the first tool to be deployed in the eValue™ Social Media ROI Suite, which will be released to the public in mid-April. Already testing the product in Beta mode are leading consumer brands such as Air Transat, Post Foods Canada Corp., and Koodo Mobile®.

This entry was posted on Wednesday, March 21st, 2012 at 10:07 am and is filed under Business News, National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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