eValue Efficiency Calculator Identifies Highest And Lowest Performers Among Global Brand Social Media Accounts
Social Campaign Optimization and Social Learning experts Parta Dialogue have announced their results from a social media performance analysis of over 5000 global brands using their patent-pending eValue™ Efficiency Calculator.
Results at a Glance:
| Top Facebook Performers: | Fox News, Mercedes Benz France, Los Angeles Times |
| Top Twitter Performers: | The Globe and Mail, Sears, Ask American Express |
| Top Youtube Performers: | Mercedes Benz USA, Pizza Hut, Redbull |
| Lowest Facebook Performers: | Pepsi, Toys ”R” Us, Tommy Hilfiger |
| Lowest Twitter Performers: | Home Depot Deals, Amazon.com Deals, Wynn Las Vegas |
| Lowest Youtube Performers: | Toyota USA, Blackberry France, Stride Chewing Gum |
The eValue™ Efficiency Calculator is a software as a service tool designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. The Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of over 5000 global brands and ranks all resulting performance figures on a percentile scale.
The Efficiency Calculator is the first tool to be deployed in the eValue™ Social Media ROI Suite, which will be released to the public in mid-April. Already testing the product in Beta mode are leading consumer brands such as Air Transat, Post Foods Canada Corp., and Koodo Mobile®.
