Social media management dashboard provider HootSuite has made two exciting announcements this morning. First, and just in time for SXSW 2012, HootSuite will roll out push notifications for HootSuite for iPhone and HootSuite for iPad to all users. Enterprise and Pro clients requested this more than any other feature, and can now monitor up to 20 Twitter handles on-the-go, receiving notifications directly on their iPhones and iPads whenever they receive New Followers, Retweets, and Favorited Tweets. Free users will be able to receive limited alerts for up to 2 Twitter accounts. Android is coming in the near future.
The second big announcement is HootSuite’s integration with Adobe to partner on tools that help marketers track social media ROI. The HootSuite-Adobe Genesis integration automatically calculates a business’s on-site social media ROI by directly connecting social media engagement with website conversions and statistics. This provides marketers with actionable data that they can use to quickly adjust marketing strategies and achieve the best results. The HootSuite-Adobe Genesis integration is available immediately to HootSuite’s Enterprise customers worldwide.
New data integration answers questions that weren’t possible until now:
- Messages: Which message types result in the highest number of conversions?
- Employees: Which employees are driving the most desirable traffic?
- Social Accounts: Which Twitter handle is the source of the most valuable traffic?
- Social Networks: Which platform is providing the greatest return (G+, Twitter, Facebook, LinkedIn)?
- Time of Day: Which time of day is most effective to drive traffic?
“Businesses are in dire need of ways to measure social media ROI, and for the first time HootSuite’s partnership with Adobe will let them measure full path ROI.” says Ryan Holmes, CEO of HootSuite. “The partnership makes it possible to directly connect social media activity to a business’s bottom line, providing marketers with the necessary instrumentation to accurately test, measure, and optimize the impact of their social media strategies.”
The HootSuite-Adobe Genesis integration provides access to granular metrics on the efficacy of social media programs, providing businesses actionable data that for the first time connects their social tactics directly with revenue generation. By connecting the origin of a message with the place of conversion, marketers can analyze conversion rates and discover the strengths and weaknesses in their messaging through digital channels, such as email, paid search and more. Marketers can now make informed decisions for how to optimize their social strategy and team structure for the best results.
Publishing media conglomerate and HootSuite Enterprise client, Hearst Corporation, actively uses the HootSuite-Adobe Genesis integration and speaks to their experience. “Through integrating HootSuite data into the Adobe Digital Marketing Suite, Hearst is able to automatically track social media ROI across Twitter, Google+, and Facebook,” says Brian Madden, Director of Audience Development and Social Media at Hearst Corporation.
The HootSuite-Adobe Genesis integration automatically calculates your businesses on-site Social Media ROI. The integration directly connects social media engagement with website conversion and statistics. HootSuite is a market-leading social media management dashboard, and the platform of choice for businesses and organizations using social media for audience engagement. By connecting the origin of message, with the place of conversation, SiteCatalyst clients now have the necessary instrumentation to accurately test, measure, and optmize the impact of their social media strategy. All reporting is rendered within SiteCatalyst.