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  • PressReader Newspaper And Magazine App Included In PlayBook OS 2 Update

28th February 2012

PressReader Newspaper And Magazine App Included In PlayBook OS 2 Update

NewspaperDirect announced yesterday that the company’s PressReader application for the BlackBerry® PlayBook™ is included as part of the new BlackBerry PlayBook OS 2.0 update and will be preloaded on new tablets that ship with the latest operating system.

With instant access to more than 2,000 digital newspapers and magazines from 95 countries and in 54 languages, even when offline, PressReader gives PlayBook users the best premium digital news content experience, right out of the box.

PressReader takes advantage of the BlackBerry PlayBook tablet’s high-resolution display to present newspapers and magazines as enhanced digital replicas of printed editions that roll off the presses very day. PlayBook users can download prestigious publications such as The Washington Post, Chicago Tribune, The Philadelphia Inquirer, National Post, The Globe and Mail, The Guardian, Daily Mail, International Herald Tribune, The Irish Times, Irish Independent, ABC, Le Monde, Business Standard, India Today, Money Today, The Australian, Curl and The New Zealand Herald — to name just a few of the top titles currently available.

“At NewspaperDirect, our mission is to open new channels of distribution and revenue for our publishing partners, so they can securely offer their premium news content to loyal and new readers on their favorite tablets and smartphones,” said Alex Kroogman, CEO of NewspaperDirect. “Having PressReader preloaded on the BlackBerry PlayBook is great for PlayBook users as well as publishers, who can now broaden their reach and ensure the best newspaper-reading experience for their subscribers at no operational cost to the them.”

Highlights of the PressReader replica newspaper app for BlackBerry PlayBook include:

  •     Flip pages in portrait or landscape mode as if reading a paper publication
  •     Pan/zoom articles and images, and view them in high resolution
  •     Easily navigate publications using page thumbnails or tables of contents
  •     Read full articles in graphics mode or text view
  •     On-demand audio of articles
  •     Print articles, or share them via email, blog, Facebook and Twitter
  •     Cross-title keyword search
  •     Automated daily download of favorite titles
  •     Authorization of PressReader with a PressDisplay.com subscription.

“The BlackBerry PlayBook is designed to make consuming news and media content a truly pleasurable experience,” said Martyn Mallick, vice president, global alliances and business development, Research In Motion. “We chose to preload PressReader, the leading news app on the market today, with the BlackBerry PlayBook OS 2.0 update to give customers the largest selection of the world’s news publications in an engaging format, optimized for the PlayBook.”

Meet NewspaperDirect at the 2012 Mobile World Congress
Igor Smirnoff, vice president of digital for NewspaperDirect, is showcasing PressReader for BlackBerry PlayBook at this year’s Mobile World Congress in Barcelona. Visit the BlackBerry booth (7B42 Hall 7) to meet Igor and attend his presentation, “Beyond the Printed Newspaper” at the BlackBerry Showcase Theatre on Tuesday, February 28, 2012 at 16:25. Email Tim Cox (tim(at)zingpr(dot)com) to arrange a private demonstration.

Most individual newspapers and magazines available through PressReader can be purchased for $0.99 USD per issue, or downloaded in conjunction with a paid subscription on PressDisplay.com, which offers virtually unlimited access to the world’s press for just $29.95 USD/month. For full details on subscription pricing, visit their subscription page.

This entry was posted on Tuesday, February 28th, 2012 at 5:28 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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