By 2016, nearly four-fifths of 640 million mobile VoIP users will be making calls through apps downloaded on their smartphones, according to a recent report released by Juniper Research. While the mobile market has thus far been largely dominated by Apple iOS devices, Info Tech’s latest Android Market traffic numbers indicate its growth is four times faster than that of the Apple App store, making Android users an even more important target market for app developers.
Due to this overwhelming customer demand, CounterPath Corporation has announced that it will be releasing its Bria Android Edition with video for smartphones and Bria Android Tablet Edition with voice, earlier than previously scheduled, and will be offering an advance preview of the softphone applications to attendees of Mobile World Congress (MWC) in Barcelona, Spain next week. These standards-based, service agnostic softphones provide an intuitive user interface for making and receiving VoIP calls on Android smartphones and tablets, and in the case of smartphones, also video calls, sending messages and managing presence all over a Wi-Fi or a 3G/4G wireless connection. The applications will become commercially available mid-March.
The Bria Android and Android Tablet Editions are SIP-based softphone applications specifically designed for the Android OS. The Bria app provides Android smartphone and tablet users with a feature-rich application no matter where they go while still benefiting from the multiple advantages of smartphone and tablet devices, creating a truly mobile enterprise communications experience.
Bria Android Edition (for smartphones) and Bria Android Tablet Edition features allow users to:
- Talk and send messages from your mobile softphone, turning your smartphone or tablet into your primary communications device. With the Bria softphone application, you can take advantage of lower calling rates offered by mobile VoIP service providers and benefit from the extended productivity features of a mobile device.
- Use your Android device anywhere and anytime to connect with your colleagues, prospects, friends or family. Your native address book is automatically integrated into the Bria softphone on your Android smartphone or tablet, making it easy to connect to your contacts. With Bria Android Edition for smartphones, also easily integrate your Gmail, Facebook or other contacts and chat with them all within Bria, eliminating the need to jump back and forth among multiple applications.
Bria Android Edition (for smartphones) also allows users to:
- Make video calls and collaborate more easily and effectively from any location. Picture-in-picture view lets you see not only the person you’re calling but also how you appear. Participating in a video call takes communication to a whole new level: you’ll never have to miss another whiteboard diagram again. (Video calling coming soon to Bria Android Tablet Edition.)
“The explosion of smartphones and tablets in the marketplace is driving significant demand for our applications,” said Todd Carothers, Senior Vice President of Marketing and Products, CounterPath. “We are experiencing a shift in user behavior that requires a similar user experience across disparate devices that enables spontaneous voice, video and messaging conversations. We call this device shifting. Adding video calling to Android smartphones and extending support for Android tablets is an important part of our strategy.”
CounterPath will demonstrate the Bria Android Tablet Edition as well as the new video calling feature on Bria Android Edition for smartphones at Mobile World Congress, the mobile industry’s largest exhibition event held annually in Barcelona. The company will also showcase other solutions based on its desktop, mobile and tablet applications that enable RCS-e and over-the-top deployments. To see the demos and learn more, visit the CounterPath Meeting Room at MWC in Hall 4, Level 6, Room 4.6HS21.