gShift Labs, the creator of patent-pending web presence optimization software that is giving marketers control over their organic search campaigns, is offering a downloadable “How-to” guide to help organizations optimize their company Facebook pages for search engines. The guide is available on the gShift site (form filling-in required), and offers marketers SEO tips on how to use a business Facebook Page as part of their overall web presence optimization strategy.
“Search engines like Google and Bing are increasingly integrating social signals into their organic search algorithms, so this guide provides some simple SEO tips businesses can use to boost their presence,” says Krista LaRiviere, Cofounder and CEO, gShift Labs. “Building a social community can be a big investment in time and resources, so marketers are always looking for ways to better connect with their audience and other influencers.”
LaRiviere says Google crawls and ranks Facebook comments, content and pages for the keyword phrases that prospects are using to search for products and services. The guide addresses five online marketing areas that impact the social signals a Facebook Page sends, helping a business get found in the search engines: brand management, visibility, impact, engagement and reputation management.
The first step, after creating a public business Facebook presence, is ensuring it is integrated into an organization’s overall content strategy by posting relevant press releases, blogs, events and content from other social media sites such as Twitter or YouTube videos.
All of these online elements together make up a company’s web presence, and new software tools such as gShift’s industry leading software, Web Presence Optimizer™, are helping marketers increase their organic search rankings considerably. By publishing and distributing relevant content into the various streams that align a company’s digital footprint with those keyword phrases that rank highly in Google, marketers can better connect with customers and prospects.