MEGA Brands Inc. has unveiled its exciting new line-up of Mega Bloks Power Rangers construction toys at the 2012 American International Toy Fair in New York City. The Mega Bloks Power Rangers Super Samurai line, which will be available this fall, includes the iconic heroes, villains and locations from the hugely popular TV show, allowing kids to recreate their favorite scenes with build-and-rebuild playsets and collectible characters.
The Mega Bloks Power Rangers Super Samurai line includes new products such as Micro Action Figures (series 3), Hero packs, Pocket racers, 2-in-1 Zords, the Claw Armour Megazord and more, allowing children to build and rebuild their own Mega Bloks Super Samurai world.The new line builds on the success of the Mega Bloks Power Rangers Samurai line, which launched in Fall 2011 and created an instant buzz among boys aged 5+. Price points range from $4.99 to $39.99 SRP for both lines.
“We are very proud to have teamed up with Power Rangers, the number one kids’ action brand in the world,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We received a great reaction after the launch of our first Mega Bloks Power Rangers line and we hope to see this excitement continue through the expansion of the Mega Bloks Power Rangers Super Samurai collection, which will allow building fans and collectors alike to explore the Super Samurai’s new modes, zords and battle play through our construction toys.”
“We’re excited to expand upon the already popular Mega Bloks Power Rangers line with the new Power Rangers Super Samurai collection,” said Elie Dekel, President of Saban Brands. “Whether combined with the previous Mega Bloks Power Rangers Samurai or played with separately, children will enjoy recreating their favorite Power Rangers scenes.”
The company will also be showing off the new and groundbreaking Mega Bloks Halo Universe Metal Series from their Boys & Collectors toy category at the 2012 American International Toy Fair in New York City.
The Mega Bloks Halo Universe “Metal Series” collector’s line features small scale replica figurines and vehicles inspired by the Mega Bloks Halo construction line. The new action-diecast Halo Universe vehicles include moving parts and add a highly collectible element to the line with their hybrid style and authentic features. Each set in the collection includes a zinc figurine and terrain plates so that fans, builders and collectors alike, can build and display their battle. (age 8+).
“This construction line is a powerful expression of the Halo Universe which brings to life the wealth of vehicles, characters and locations with equal appeal to both collectors and kids”, said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “The authenticity of the Metal Series line combines the engaging content of the world’s best-selling video game franchise with Mega Bloks Halo’s endless possibilities of collectability and display”.
For more information on Mega Bloks Boys and Collectors products, please visit MEGA Brands at the American International Toy Fair, booth # 753