8th February 2012

HootSuite Becomes Latest click.to Partner

HootSuiteclick.to, the desktop app from Axonic Informationssysteme GmbH in Karlsruhe, Germany, has announced its new partnership with HootSuite social media management system. The new “click.to HootSuite” app allows HootSuite users to immediately synchronize the implementation of social media campaigns on social networks like Facebook, Google+ and Twitter, from anywhere on the desktop.

Synchronized performance is the latest development for professionals who regularly use Facebook, Twitter, LinkedIn etc., to provide friends, family and other readers or customers with news. HootSuite is an online service for individuals and businesses who want to synchronize their marketing campaigns over multiple social networks, such as Facebook, Twitter and Google +.

With the new click.to desktop tool, users can now share news, links and distribute any text directly from the desktop, via the Social Media Manager HootSuite, to the most popular social networks.

For those who are not familiar with it, HootSuite is a cross-linker, an online service that allows social networks like Facebook, Twitter, LinkedIn, and WordPress to work on a single platform. click.to is an app that links all applications for the desktop and skips intermediary steps between several different actions–essentially, a cross-linker for the desktop.

“With HootSuite click.to, we have two ideas that complement each other perfectly, said Peter Oehler, Axonic COO. “HootSuite allows social networks to operate simultaneously, and now click.to makes this possible with just a single click.”

“With over three million SME users and estimated six million by end of year, our goal is to provide a directory of applications that expand the functionality of the HootSuite platform. Developers and partners will highly benefit from the functional and promotional exposure to our influential users with the apps they develop. Brands and businesses want to meet their audiences where they are, and that means engaging across multiple channels and networks; our partner programs and integrations like click.to in the HootSuite App Directory allow us to steadily launch new purpose-specific tools into the dashboard to satisfy these needs,” states HootSuite’s CEO, Ryan Holmes.

click.to expands the Copy & Paste principle by providing logical links between all applications on the desktop and the Web “with one click;” the beginning of an action and the target application are linked with a single step, whilst dead ends that usually inevitably happen when using programs or websites are simply skipped.

Instead of manually opening programs every time, or typing website addresses, re-entering login information, and clicking login, click.to users need only select the action from the click.to menu. click.to creates a series of processes that allow it to skip the usual barriers that arise as a user navigates through multiple programs and the internet.

This entry was posted on Wednesday, February 8th, 2012 at 11:15 am and is filed under Business News, Digital Products, National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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