Intertainment Media Inc. has finalized its early stage investment in Shiny Ads, an award winning advertising technology company, which specializes in the sell-side automation of premium inventory for online publishers. Shiny Ads and its suite of products is well positioned to capture a share of the estimated $14 billion dollar self-serve ad market.
Winner of the Foreign Affairs Technology Growth Initiative and chosen by the IDC as a top 10 digital company to watch, Shiny Ads currently counts an impressive list of clients including CBS Interactive, DeviantArt.com, Wikia.com, AdWeek.com, Unanimis.co.uk, and SourceInterlink as well a number of other tier one brands.
“Intertainment Media is very excited to close its investment in Shiny Ads. The potential for this advertising technology to successfully deploy on a global scale is, in our opinion, phenomenal. ” said David Lucatch, CEO of Intertainment Media. “Intertainment Media is committed to its philosophy of investing, nurturing and developing leading edge technologies, digital and social media platforms and the Shiny Ads investment was a natural fit with that mandate.”
“We are extremely happy to have an organization such as Intertainment Media share in our vision for our technology.” said Roy Pereira, CEO and Founder of Shiny Ads. “We look forward to tapping into their experience and resources as we look to take Shiny Ads to the next level.”
“The investment in the Shiny Ads platform provides a fantastic strategic opportunity for Intertainment Media’s current portfolio of investments.” said Brad Parry, CMO of Intertainment Media. “The ability to more efficiently direct premium advertisers to our available inventory across our multiple platforms will ensure that we are securing the best possible returns for our inventory.”
The initial early stage investment of $250,000 will provide Intertainment Media with an ownership stake in Shiny Ads and also provides the opportunity for Intertainment Media to increase its investment by an equal amount within six months at today’s valuation and will also provide Intertainment Media with a seat on the Shiny Ads board.