Advertising platform for media publishers AdPerfect has announced its partnership with Oregon company Pre1 Software, a full-service front-end classified system. The Pre1 and AdPerfect partnership offers their mutual customers free and sophisticated integration of Pre1’s SmartPublisher with AdPerfect’s Classified Advertising Solution.
“Pre1 Software is proud to have integrated our front-end system, SmartPublisher, with AdPerfect’s revolutionary Classified Advertising Solution. This integration easily and effectively creates an automated method for publications to transfer graphically complex ads placed online to print and vice versa,” explains Mark Jockin, President of Pre1 Software.
Print ads created in the AdPerfect system through its call center and online self-serve applications are exported automatically upon approval and delivered to Pre1. “This transfer of data streamlines publisher workflows and eliminates errors that can occur with manual re-key,” said Steve Kump, AdPerfect President & CTO.
With support for both traditional classified liner and larger format display ads, this integration allows even the most complex ads placed via the AdPerfect platform to be accepted into Pre1’s SmartPublisher front-end system.
“To offer our clients a revenue-generating, cost-effective, and innovative platform, AdPerfect continues to source best-in-class partners like Pre1 Software. Through such partnerships we’re able to offer rapid feature enhancements to our already feature-rich platform,” said Kump.
“The AdPerfect SmartPublisher integration is the most comprehensive we’ve developed to date,” said Jockin. “AdPerfect elegantly delivers a powerful tool set to publishers that allows them to take back revenue from competing online ad systems while simultaneously opening new revenue sources.”