Aspen Skiing Company has announced a new partnership with community-based digital signage solutions provider ScreenScape Networks. In using ScreenScape, Aspen/Snowmass will develop its own place-based media network to provide rich media content, promotional messages, news, weather and other information to locations throughout the resort area.
ScreenScape is a fast-growing community-based digital signage platform and key enabler of place-based media. The software-as-a-service (SaaS) platform helps businesses engage audiences inside real locations using Internet-enabled digital displays.
“We made the decision to go with ScreenScape because we wanted to speak more effectively to our customers in the right place and at the right time,” said Jeff Hanle, Director of Public Relations, Aspen Skiing Company. “ScreenScape allows for a timely and easy to execute coordination of messaging at the many physical sites within our organization.”
“To Aspen/Snowmass, ScreenScape provides a cost effective, high-quality way to extend their promotional reach,” said Kevin Dwyer, CEO of ScreenScape. “They join a dynamic skiing and recreation community already using ScreenScape that includes ski areas, resorts, athletic clubs, pubs, retailers, and leading brands.”