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  • COGECO Inc. Announces Closing Of Metromedia CMR Plus Inc. Acquisition

12th January 2012

COGECO Inc. Announces Closing Of Metromedia CMR Plus Inc. Acquisition

cogecoOn December 6, 2011, COGECO Inc. announced its acquisition of Métromédia CMR Plus Inc. COGECO Inc. is now pleased to announce that the customary closing terms and conditions have been met, and that the acquisition has been completed.

Métromédia is a Québec company that operates an advertising representation house in the public transit sector. Métromédia represents over 100 public transit markets notably in Montréal, in other Québec regions as well as in major cities and numerous markets in the rest of Canada.

Cogeco Diffusion will assume the management of Métromédia Plus, which will be headed by Richard Lachance, Senior Vice President of Cogeco Diffusion. “Combined with our portfolio of radio stations in many of Québec’s markets, the addition of Métromédia Plus brings a diversification of our media operations and a higher impact media offering for our advertising partners,” said Mr. Lachance.

This entry was posted on Thursday, January 12th, 2012 at 12:28 pm and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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