On December 6, 2011, COGECO Inc. announced its acquisition of Métromédia CMR Plus Inc. COGECO Inc. is now pleased to announce that the customary closing terms and conditions have been met, and that the acquisition has been completed.
Métromédia is a Québec company that operates an advertising representation house in the public transit sector. Métromédia represents over 100 public transit markets notably in Montréal, in other Québec regions as well as in major cities and numerous markets in the rest of Canada.
Cogeco Diffusion will assume the management of Métromédia Plus, which will be headed by Richard Lachance, Senior Vice President of Cogeco Diffusion. “Combined with our portfolio of radio stations in many of Québec’s markets, the addition of Métromédia Plus brings a diversification of our media operations and a higher impact media offering for our advertising partners,” said Mr. Lachance.