Throughout 2011, privately-held WatchMojo posted a 75% spike in revenues and broke even for the first time in its operating history by generating over one billion impressions on its multiple distribution platforms. Reaches 50 million consumers per month across its many platforms while serving over 700 million views all-time.2011 Stats:
- Online, WatchMojo generated over 100 million in-stream, true pre-roll video views and another 365 million in-banner video impressions for nearly 500 million total video views
- In OOH, or Out Of Home, WatchMojo’s reach of 40 million consumers per month in the U.S. alone generated over one billion impressions, based on a conservative estimate of two impressions per month per consumer
- In mobile, WatchMojo generated between 2.5 and 5 million views through various partnerships with carriers and aggregators, as well as on its HTML5-ready WatchMojo.com property
- On Over The Top Connected Devices such as Google TV, Western Digital, Roku, Boxee, etc., WatchMojo served up to a million views. While OTT remains a small segment, the number of Internet-connected devices will reach 15 billion by 2015, according to Cisco.
When you add that up, 2011 marked the year when the WatchMojo brand and business took off. At a time when an abundance of cheap, low-quality content flooded the web to drive down prices, WatchMojo managed to break-even on a 75% growth in revenues while increasing the quality and quantity of videos it published. In 2011, the company published its 7,000th video, which looked at some of the likely candidates to emerge as the next Talisman of the tech world after the passing of Apple’s mercurial co-founder Steve Jobs.
WatchMojo was founded in 2006 by Ashkan Karbasfrooshan and has emerged as one of the most industrious and polished video content creators with a catalog of seven thousand videos on lifestyle, entertainment and knowledge. The company’s pop culture and infotainment videos are carried on portals including Yahoo!, MSN and AOL, as well as video destinations like YouTube, Hulu and many others.
In 2011, Digiday picked WatchMojo alongside CBS and HBO as the three finalists in the Best Entertainment Category at the Digiday Video Awards. Marketing Magazine picked WatchMojo as one of Canada’s Digital Media Companies to Watch in its September 2011 issue.
Expanding its tentacles away from the Web and into mobile, out-of-home, over-the-top connected devices, WatchMojo also helps academic publishers teach global students how to learn English.