EA Sports™ has announced that it is celebrating the transfer signing of Barcelona and Argentina superstar Lionel Messi with a special pre-order incentive for FIFA Street, launching at retail worldwide in March 2012. Fans who pre-order FIFA Street from leading retailers around the world will receive exclusive in-game access to an adidas™ all-star team featuring Messi and 12 of the greatest footballers in the world.
The pre-order offer also includes exclusive access to the Lionel Messi Barcelona venue, an environment inspired by street footballers playing in and around the Plaça de Catalunya in the historic center of Barcelona, that Messi himself helped design.
“The all-star adidas team will be a must-have for street football fans wanting to play with the most stylish and skilled team in the game,” said Sid Misra, Lead Producer on FIFA Street. “Along with the iconic environment inspired by Plaça de Catalunya, our fans will enjoy the added flavor and depth that this special pre-order offer delivers.”
EA Sports recently signed Messi to a multi-year endorsement contract that will see Messi make his debut on the cover of FIFA Street, be featured in marketing and advertising campaigns, and utilized in social media activities around the world.