Millions of Canadians will click on Cyber Boxing Day on December 26 with close to half of online Canadians planning to shop online for Boxing Day sales according to a new survey performed for eCoupons.ca. Interest in online Boxing Day sales grew steadily from December 4 to Christmas Day and peaked between December 26 to December 31. Eight percent planned to wait until January 2012.
According to Talya Schaeffer, founder of eCoupons.ca and CyberBoxingDay.ca, “Many shoppers will delay big purchases until after Christmas in anticipation of Boxing Day sales. This year, close to half of Canadians plan to shop online for Boxing Day sales with interest growing throughout December. Instead of standing in line with thousands of people for door crashers at one particular store, online shoppers across Canada stay home and click on web door crashers at multiple online stores.”
eCoupons.ca coined the phrase “Cyber Boxing Day” and launched CyberBoxingDay.ca in 2009 after noticing a spike in traffic for information on Boxing Day online sales. In 2010, Canada’s largest electronics retailer announced that its Cyber Boxing Day sale was its biggest online shopping day of the year. The CyberBoxingDay.ca website features more than 50 Canadian online retailers having Cyber Boxing Day sales including The Source, Lenovo Canada, Indigo and more. Cyber Boxing Day sales start on Christmas Eve, Christmas Day or midnight on Boxing Day versus early morning store openings on December 26.
Schaeffer predicted, “Currently, Canadians shop online for Cyber Boxing Day sales before and after heading to the mall. In the future, I expect Canadians to shop online for Boxing Day sales while browsing at the mall via tablets and smartphones.”