#TAXI (PoundTaxi), a proud sponsor of MADD Canada and its Project Red Ribbon Campaign since 2003, has new Public Service Announcements (PSAs), a mobile app and a Holiday promotion to encourage Canadians to make the right choice any time they are considering getting behind a wheel, while potentially impaired, accepting a dangerous ride or letting someone drive who is impaired.
All TV and Radio spots can be requested on Tape or to be sent digitally with the hope that you are able to slot these PSAs in this Season (and beyond) and/or place/share the videos in social media channels where messages about preventing impaired driving can have a positive impact.
For the Holidays:
Last Call Cocktail 15 sec. version: TC-NUM: MVBR1BR3-0912/P/G
Last Call Cocktail 30 sec. version: TC-NUM: MV86CKE6-0912/P/G
Non-seasonal PSA’s for use any time throughout 2011 and 2012:
Last Call Beer Glass 15 sec. Version: TC-NUM: MM1IMIEQ0912/P/G
Last Call Beer Glass 30 sec. Version: TC-NUM: MKIX1GG1-0912/P/G
Dancing Guy 30 sec. Version: TC-NUM: M3VLNRQK-0912/P/G
Simply dialing #TAXI (# 8294) on virtually any mobile phone, or downloading their new App that locates the caller and works across North America. Callers are instantly connected to a taxi company of their choice, or a recommended first available dispatch in the caller’s area…and callers avoid frustrating busy signals and redialing…even during peak times.
“#TAXI is a fast and easy way of getting a taxi after parties, when out socially or to help friends, co-workers or family get home safely during the Holidays…and every day. It is critical to encourage people to make a good call versus drinking and driving,” says Michael Sachter, VP Marketing of CellWand.
To further support MADD Canada’s mission, callers can register for a chance to win a $50 cab voucher and help generate a $50 donation to MADD Canada if they call #TAXI within 30 days.