Merging Media Productions Inc. and the Canadian Media Production Association (CMPA) are excited to announce Merging + Media TO. The event is coming to Toronto for the first time and is a unique and stimulating two-day seminar and lab for mid to senior level media executives looking to upgrade their understanding of how transmedia innovation is evolving our businesses. It’s delivered in collaboration with world renowned transmedia expert Anita Ondine from Transmedia Next.Following a similar and highly successful partnership in Vancouver last spring, Merging + Media TO: transmedia seminar+lab combines two events and a curriculum that is tailor-made for the Canadian industry.
“The seminar+lab program in Vancouver had an amazing chemistry due to the
wonderful mix of participants from both digital and conventional media,” says Merging Media Productions’ Executive Director Christine Lim-Labossière. “Broadcasters, gamers, writers and interactive storytellers came together to explore transmedia fundamentals and collaborate to form exciting new projects.”
“The CMPA is delighted to co-present this ground-breaking initiative in Toronto,” says John Barrack, the CMPA’s COO and CLO. “The Lab’s fresh approach enables the media community as a whole to upgrade their knowledge base and push forward the creative and business boundaries as a group.”
International transmedia expert Anita Ondine will be conducting the two-day event. She will present a half-day public seminar at the TIFF Bell Lightbox, and will then lead 24 select media professionals through a hands-on lab. The tailor-made curriculum workshops transmedia from “Conception to Consumption” and will cover the key areas of transmedia development, financing, design, production and distribution. Participants will learn how to build a transmedia project and pitch it to industry experts.
Visit the event’s web site for more information and to apply for the lab. Tickets for the seminar are now available online. Merging+Media TO: transmedia seminar+lab has been made possible thanks to these Merging Media and CMPA partners
- Telefilm Canada
- Shaw Media
- The Bell Fund
- Ryerson U