HootSuite announces another important social partnership, and is named as a selected partner for the Google+ Pages trial. With Google+ Pages integration, marketing managers and socially strategic organizations are offered new ways of managing connections with customers within the HootSuite dashboard for lead generation, HR recruiting, brand awareness and social campaigns.
“We have truly enjoyed working with the Google+ team to help further build upon the launch of Google+ Pages,” said HootSuite VP of Business Development, Greg Gunn. “This high-quality integration provides brands with a valuable tool-set for engaging, monitoring and measuring social activities on Google+ and reinforces HootSuite’s position as a comprehensive social media management system for business and organizations.”
Google+ Pages in the HootSuite dashboard allow social media managers to tailor messaging to specific audience segments and post updates to selected circles. Newly created HootSuite privacy features let team members select whether a post will appear public, or whether it will post to a specific circle. This unique functionality provides more nuanced audience communication capabilities, giving brands more control over the ways they connect with and build relationships with customers.
Teams can invite multiple page administrators to manage Google+ Pages securely and effectively thanks to HootSuite’s advanced team permission levels, which provide multiple levels of control for team members publishing to social profiles.
The advanced circle management integrations built into HootSuite allow social media managers to create, edit, and remove circles without leaving the dashboard. The new functionality also allows for custom searches of keywords or phrases within public posts, and specific content streams for easy monitoring. By simplifying the monitoring of comments and posts from audience members, teams can streamline +Pages management easily through the HootSuite dashboard.
Brands can now collaboratively build out their Google+ Page presence using HootSuite’s advanced team workflow functionality — such as message assignments and follow ups — optimizing the unique engagement benefits of Google+ circles.
Google+ Page Analytics are also integrated into HootSuite, providing teams with five analytic modules to directly measure results, such as daily growth, growth per day of people added to circles, +1 shares, and posts per day.
Teams can create and schedule customized reports to share the results most relevant to organizational objectives, providing a more granular look at Google+ Page elements or a bird’s eye view of overall social channel success.
Google+ Pages are for anyone who to wants build lasting relationships with customers, and are the centrepiece for brands, businesses and celebrities who want to build a presence on Google+. HootSuite Enterprise clients will have exclusive access to Google+ Pages functionality in the HootSuite dashboard for this release.
HootSuite will continue to expand the dashboard’s functionality as a robust and comprehensive tool for social savvy businesses. This release follows other major business focused integrations for LinkedIn and Facebook.