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  • DHX Media Signs New Yo Gabba Gabba Consumer Product Licences

15th November 2011

DHX Media Signs New Yo Gabba Gabba Consumer Product Licences

dhx mediaDHX Media is pleased to announce that it has signed seven new licensing deals for the groundbreaking and critically acclaimed live-action music series Yo Gabba Gabba. Coming early in 2012 will be new toys, accessories, collectibles, clothing, footwear and trading cards.
New licensees include:

Freeze Clothing, who will develop Yo Gabba Gabba! signature t-shirts and hoodies which will be available at mass retailers in Spring, 2012.

Funko, a leading manufacturer of entertainment bobblehead products, vinyl action figures and plush toys, will develop a line of Yo Gabba Gabba! collectible toys, which will be available nationwide in April, 2012.

Nyko, manufacturer of innovative accessories for Wii, PlayStation 3, Xbox 360 and 3DS, will develop game accessories and an all-new DS docking station/alarm clock for Yo Gabba Gabba!, which will be available across all retail channels in late 2012.

Volcom, designer, marketer and distributor of clothing, footwear and accessories catering to the surfing, skateboarding and snowboarding markets, will develop a limited edition line of apparel that will be available in Fall 2012.

Planet Sox, a leading manufacturer and importer of private label, branded and character family socks, footwear and home accessories, will develop a line of Yo Gabba Gabba! socks in toddler, children and junior sizes which will be available in early 2012.

Trumpette, the baby boutique, will develop a line of Yo Gabba Gabba! socks that will be sold at specialty and in department stores in 2012.  Press Pass, Inc. will develop a line of Yo Gabba Gabba! trading cards that will be sold across all distribution channels in February, 2012.

“As one of the most popular series on television and one of the most successful live stage shows in the family entertainment landscape, Yo Gabba Gabba! has a diverse fan base that keeps the demand high for new product in all age demographics,” said Michael Polis, President, W!LDBRAIN Entertainment and EVP, Branded Entertainment & Consumer Products, DHX Media. “As we head towards a new season of episodes on Nick Jr. and continue to enjoy the momentum of the live stage show, our carefully selected list of licensees ensure that fans of all ages will continue to enjoy new and innovative consumer product offerings for years to come.”

These new licensees join a roster of top licensees, including Paramount/ Nickelodeon Home Video, Simon & Schuster, Ty Beanie Babies, who recently launched a line of Yo Gabba Gabba! collectibles in time for the 2011 holiday season and Vans, who, on the success of their debut line of kids and toddler Yo Gabba Gabba! shoes in November of 2010, launched a new Yo Gabba Gabba! x Vans shoe collection in 2011 for kids, toddlers and adults.

This entry was posted on Tuesday, November 15th, 2011 at 7:47 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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